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	<title>Artist Eye Studio</title>
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		<title>Artist Portfolio and Marketing &#8211; part 1</title>
		<link>http://artisteyestudio.com/2012/02/16/artist-portfolio-and-marketing-part-1/</link>
		<comments>http://artisteyestudio.com/2012/02/16/artist-portfolio-and-marketing-part-1/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 04:40:16 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://artisteyestudio.com/?p=2163</guid>
		<description><![CDATA[Artist Portfolio and Marketing is a presentation I have been developing for the past several years and began as a 3-day workshop designed to help artists put together a strong, well-organized portfolio. The workshop has been refined and condensed into a 1-hour intensive exposition, which identifies and explores the necessary components to an artist portfolio [...]]]></description>
			<content:encoded><![CDATA[<p>Artist Portfolio and Marketing is a presentation I have been developing for the past several years and began as a 3-day workshop designed to help artists put together a strong, well-organized portfolio. The workshop has been refined and condensed into a 1-hour intensive exposition, which identifies and explores the necessary components to an artist portfolio as well as what I consider to be the 5 essential Tools for an Artist. This is done with a detailed breakdown of the content for 3 portfolio formats, including: a hard copy print portfolio, artist website and digital portfolio on CD. Each component of the portfolio is explained in depth, from the images and their presentation to the necessary writing for a portfolio, such as: artist statement, resume and bio. I also explore several key items that are used for marketing artist’s work with samples and illustrations of marketing materials designed by Artist Eye Studio. The presentation closes with some valuable information designed to help the artist stay grounded in their community of fellow artists.</p>
<p>The first of many presentations was delivered to the<a href="http://www.contemporaryquiltart.com/"> Contemporary Quilt Art Association</a> on February 11, at Seattle Pacific University in preparation for their upcoming show at the SeaTac airport. What an amazing group of artists!</p>
<div id="attachment_2175" class="wp-caption alignnone" style="width: 610px"><a href="http://artisteyestudio.com/files/2012/02/Slide645.jpg"><img class="size-large wp-image-2175" title="artist portfolio and marketing - part 1" src="http://artisteyestudio.com/files/2012/02/Slide645-600x450.jpg" alt="blog 2/17/12" width="600" height="450" /></a><p class="wp-caption-text">Artwork by Bret Corrington</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Artist Websites Made Easy</title>
		<link>http://artisteyestudio.com/2011/11/11/artist-websites-made-easy/</link>
		<comments>http://artisteyestudio.com/2011/11/11/artist-websites-made-easy/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 00:01:31 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[artist portfolio]]></category>
		<category><![CDATA[artist website templates]]></category>
		<category><![CDATA[Bret Corrington]]></category>
		<category><![CDATA[otherpeoplespixels]]></category>
		<category><![CDATA[themeforest]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://artisteyestudio.com/?p=2119</guid>
		<description><![CDATA[Having a website to present your work and information to a wider audience is an essential tool for an artist. An artist that does not have a website will likely not be taken as seriously as those who have an online presence. At one time, if an artist or anyone for that matter, wanted a [...]]]></description>
			<content:encoded><![CDATA[<p>Having a website to present your work and information to a wider audience is an essential tool for an artist. An artist that does not have a website will likely not be taken as seriously as those who have an online presence. At one time, if an artist or anyone for that matter, wanted a website built, they needed to hire a web developer to build the site from scratch. This was a time consuming endeavor, and time is money. You might save on cost by having a friend or relative build and maintain your website as a favor; the price may be right, but there is no guarantee that the site would be built or maintained to satisfaction.</p>
<p>That was, as I said, at one time. As the internet becomes more user friendly there are a lot of affordable ways to get an artist portfolio website up and running without having to hire a web developer, now that artist template websites are popping up online.</p>
<p>There are plenty of artist template websites out there available to artists that will make having a website affordable on any budget and fairly simple to maintain yourself. A google search for artist website templates will list several sites. Most of these sites will include a package at a monthly rate that includes a domain name, hosting, support, SEO and more. Sites like<a title="otherpeoplespixels" href="http://otherpeoplespixels.com" target="_blank"> otherpeoplespixels.com</a> will offer all of this at a monthly rate of $16 to $26, depending on what type of package you would like. There is nothing worse than not being in control of your own content and relying on someone else to make updates on your site. With sites like this, you have control.</p>
<p>A different type of template platform that is a bit more complicated but allows for a virtually endless amount of customizable options for your website is a <a title="wordpress" href="http://wordpress.com" target="_blank">WordPress</a> blog based website. This is the type of website that I am using for the blog that you are reading right now. I chose to use this website platform for my own artist website as well as my business website and blog. You can see it at <a title="BretCorrington" href="http://BretCorrington.com" target="_blank">BretCorrington.com</a>. With WordPress websites, you will first choose a template, or “theme”, that will work for your website and purchase it. I think I spent around $30 and found it at <a title="themeforest" href="http://themeforest.com" target="_blank">themeforest.com</a>. There are literally thousands of WordPress themes to choose from. Once the theme is installed and hosted, you are ready to start uploading your content.</p>
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		<title>Submitting Your Art: Online Calls for Entry with CaFE</title>
		<link>http://artisteyestudio.com/2011/08/17/submitting-your-art-online-calls-for-entry-with-cafe-2/</link>
		<comments>http://artisteyestudio.com/2011/08/17/submitting-your-art-online-calls-for-entry-with-cafe-2/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 23:44:23 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Artist Eye Portfolio Studio]]></category>
		<category><![CDATA[artist’s portfolio]]></category>
		<category><![CDATA[Bret at Artist Eye Studio]]></category>
		<category><![CDATA[CaFE online calls-for-art]]></category>
		<category><![CDATA[fellowships]]></category>
		<category><![CDATA[grants]]></category>
		<category><![CDATA[juried exhibitions]]></category>
		<category><![CDATA[launch a career as an artist]]></category>
		<category><![CDATA[Philadelphia Museum of Art]]></category>
		<category><![CDATA[Submitting Your Art: Online]]></category>

		<guid isPermaLink="false">http://artisteyestudio.com/?p=2014</guid>
		<description><![CDATA[Re-launching an Artist’s Career: case study part 2: Calls for Art As I am re-entering the land of the living artist, it is time to start looking for calls-for-art to submit my work for, fellowships, juried exhibitions, grants and other opportunities that exist all around us and with the internet at our fingertips, are widely [...]]]></description>
			<content:encoded><![CDATA[<p>Re-launching an Artist’s Career: case study part 2: Calls for Art</p>
<p>As I am re-entering the land of the living artist, it is time to start looking for calls-for-art to submit my work for, fellowships, juried exhibitions, grants and other opportunities that exist all around us and with the internet at our fingertips, are widely accessible. Of course with the very inclusive nature which grants accessibility also breeds competitive numbers of artists applying for the same opportunities, so put your best foot forward, lean into it and take a swing. The last time I did this, I was accepted for an exhibition entitled Beyond Sight, at the Philadelphia Museum of Art. My work did not win any awards, but the fact that it was included looks pretty nice on the resume and gave me an excuse to make a trip to the East Coast a tax write-off.</p>
<p>What is this CaFE online calls-for-art I keep hearing about? Well, its just that. There are lots of places on the internet to find calls for art both locally and beyond, CaFE is one that lots of my clients have been using and I thought I would walk my readers through an easy step-by-step lesson on creating an account, formatting your images and getting your work out there. It is free to create an account with CaFE, but each entry will usually have a small entry fee.</p>
<p>Here is how to set up your account.</p>
<p>1)Go to <a title="CaFE" href="http:/www.callforentry.org" target="_blank">http://callforentry.org</a> and on the top right of the screen<br />
click on the green button that says “first time users register here”. That takes you to a page with some info about CaFE; read it. At the bottom of the screen click on “click here” to register. Read through registration agreement and click on “I agree” If you wish to do so and continue with the registration.</p>
<p>2)Once you click on “I agree”, it will take you to an information name/address page. Create a usename and password, fill out info and at the bottom of the screen click the button that says “register now”.</p>
<p>3)At this point it is time to start adding image files to your CaFE portfolio. Once images are uploaded and the information is submitted you will be able to start looking for entries and making submissions. so you will need to first follow the CaFE guidelines for image formatting. There website images are all shown as a square format. So if your submission is not square, you will need to create a square photoshop document. Fill the back ground with black and drop your image into the document. If your image is not square it will end up having black on both the top and bottom for horizontal images or black on both sides for vertical images.Here are the Correct<br />
format requirements for CaFE. On the</p>
<p><a href="http://artisteyestudio.com/files/2011/08/3x-big1.jpg"><img class="alignnone size-full wp-image-2017" title="3x-big" src="http://artisteyestudio.com/files/2011/08/3x-big1.jpg" alt="" width="978" height="342" /></a></p>
<p>Image Size</p>
<p>•    dpi 72<br />
•    Pixel Dimensions 1920 x 1920<br />
•    Maximum file size 1.8m</p>
<p>Once you have the images sized and saved as a 72 dpi jpegs on the “My Portfolio” page on the CaFE site click on upload media, when you do select “Image” under “What are you uploading?” then “Choose file” and fill in the info boxes and then click on “Apply to Calls”. Scroll threw the calls and find some you like and follow the simple steps to apply. Easy as that. If you need image files created or need assistance setting up your account, please contact Bret at Artist Eye Studio. This is a service I provide for my clients all the time. Happy hunting.</p>
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		<title>Re-launching an Artist’s Career: A Case Study:  Part 1</title>
		<link>http://artisteyestudio.com/2011/07/29/re-launching-an-artist%e2%80%99-s-career-a-case-study-part-1/</link>
		<comments>http://artisteyestudio.com/2011/07/29/re-launching-an-artist%e2%80%99-s-career-a-case-study-part-1/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 09:25:15 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[after graduating with a degree in art]]></category>
		<category><![CDATA[artist]]></category>
		<category><![CDATA[artist co-op]]></category>
		<category><![CDATA[Artist Eye Portfolio Studio]]></category>
		<category><![CDATA[artist portfolio]]></category>
		<category><![CDATA[artist-in-residence]]></category>
		<category><![CDATA[artist-in-residence art communityartist staying involved in the art community]]></category>
		<category><![CDATA[artist’s portfolio]]></category>
		<category><![CDATA[arts organization]]></category>
		<category><![CDATA[career as an artist]]></category>
		<category><![CDATA[college applications]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[digital photographer]]></category>
		<category><![CDATA[how to continue making art after art school]]></category>
		<category><![CDATA[launch a career as an artist]]></category>
		<category><![CDATA[survival of an artist]]></category>

		<guid isPermaLink="false">http://artisteyestudio.dreamhosters.com/?p=1516</guid>
		<description><![CDATA[I decided not so long ago, that the most effective way to illustrate how to launch a career as an artist, or to re-launch an artist’s career through the development of an artist’s portfolio and presentation was to have a case study. Me. As so many artists have faced, I was experiencing my professional career [...]]]></description>
			<content:encoded><![CDATA[<p>I decided not so long ago, that the most effective way to illustrate how to launch a career as an artist, or to re-launch an artist’s career through the development of an artist’s portfolio and presentation was to have a case study. Me. As so many artists have faced, I was experiencing my professional career taking the front seat where my career as an artist once sat. As for many artists, that transition happened shortly after graduating with a degree in art, making my career as an artist a short one at that. The irony, I thought at the time, was that one of my primary focuses in my senior year was how to create a post college life that supports the survival of an artist; or in other words, how to continue making art after art school.</p>
<p>One key element I discovered time and time again was the importance of an artist staying involved in the art community. This could be accomplished in many ways. For example: joining an artist co-op or guild, or perhaps starting or joining an existing critique group with other artists working in your medium. One of the best approaches I found to surviving as an artist is the prospect of sharing a studio space with other artists. Here, an artist would be surrounded by other artists feeding on the same creative diet, all the while cutting the cost of studio space which can be exceedingly expensive, especially in a city with a thriving art scene.</p>
<p>Rather than sharing a space, I decided to join a co-op gallery as well as pursuing an artist-in-residence for a non-profit arts organization where I volunteered my time as a studio assistant and grant writer. The post-college move that would ultimately secure my involvement in the art community, thereby surrounding myself with artists in order continue making art myself, was to start a business dedicated to helping other artists like myself continue to make their art. My business, Artist Eye Portfolio Studio, began simply as shooting slides for other artists for their portfolios and college applications; a skill I had developed over many years of shooting my own work. This was happening, however, at the same time that the photographic industry was making its quantum leap from film to a digital format; unfortunate timing for an artist / photographer who had just started a business that was dependent on film.</p>
<p>I made the switch from film to digital with the rest of the world and soon realized that the digital media was opening up more creative doors for my business than just the photographic side of portfolio development. My opportunities grew along side my skills as a digital photographer and designer by default and my services expanded as a result. With it, the first-hand knowledge that running one’s own business was no small task to say the least, came in the same package. Here is where the irony makes its debut; I was focused so intently on the development of my clients’ careers as artists that I forgot why I started the business to begin with. I am an artist.</p>
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